The Brief
Creatopy is a creative automation platform that enables brands and agencies alike to easily create, personalize, and scale effective ads assisted by AI.
Description
When you integrate Orange Logic’s DAM capabilities with The Brief’s AI-powered marketing workflow, you bring together asset governance and campaign creativity into one continuous pipeline. Rather than creative teams hunting for correct assets, version-safe files, or struggling with fragmented tools, you get a seamless workflow where:
- Brand-approved imagery, video, and other marketing content live centrally in Orange Logic and are instantly available to The Brief’s creative engine.
- The Brief then leverages those assets (and any new ones) to generate on-brand campaigns.
Benefits
- Faster Time to Market: With governed assets ready in the DAM and creative production accelerated via The Brief’s AI agents, campaigns can launch significantly quicker—less time waiting for sourcing/approvals.
- Brand Consistency + Risk Reduction: By having a single source of truth for assets and training creative generation and deployment off that, you reduce brand-error risk, license/rights violations, and version creep.
- Scalable Creative Output: Traditional creative workflows often bottleneck on asset creation and local-format variations. With the integrated solution, you reuse assets and generate many formats rapidly, meaning more campaigns, more iterations, more test variations.
- Cost Efficiency: Reduced duplication of asset handling, less time spent hunting for correct files, and fewer manual resizing/variation tasks mean cost savings. Plus faster iteration means you get to what works sooner.
- Localization & Global Reach: For global brands (or ones with many markets), this combo supports variation by region/language, while maintaining central control—so you can deploy local campaigns faster without sacrificing brand governance.
Key Features
Unified Asset Repository
- With Orange Logic, you maintain a brand-safe, permission-governed library of approved assets (images, video, motion, etc.).
- These assets are surfaced directly inside The Brief’s creative workspace, eliminating asset duplication, broken links or version drift.
Creative Generation + Variation at Scale
- The Brief’s Create agent can take existing assets (and prompts) and produce scaled variations (different sizes, formats, languages) for multiple channels.
- Because these variations are drawn from the governed asset pool in Orange Logic, you ensure brand consistency and reuse of high-value files.
Governance + Rights + Permissions
- Orange Logic manages usage rights, metadata, versioning—ensuring only up-to-date, compliant assets are used.
- The integration ensures that The Brief’s workspace respects those permissions and rights when calling from the DAM.
Campaign Lifecycle Automation
- With The Brief’s agents you move from insight (Discover) to creation (Create) to publishing (Launch) to optimization (Optimize) in a continuous loop.
- The DAM integration ensures that during this cycle, your assets are centrally managed, not ad hoc.
Localization and Scale
- Because both platforms support variation and asset governance, you can scale campaigns globally, localize creative, ensure brand compliance, manage asset translation/local usage.
- The integration supports multi-region use without losing control or introducing rogue visuals.
